User personas are important for creating a targeted marketing plan, and for influencing your growth strategy. Things like life goals, education level, age, and common problems will determine how you serve these customers in the future, especially when it comes to making marketing decisions.Įven small factors like location or salary can influence how those people make decisions, and in turn, use your product. The research involved in putting together a user persona report will not only help you understand your target audience but will also help you create a better product for them.
User personas are representations of your target customers. Creating user personas involves researching and outlining your ideal customer’s goals, pain points, behavior, and demographic information.
START CREATING FOR FREE What is a user persona? That’s why creating user personas is important for any company that wants to grow.ĭon’t know how to start creating user personas? Use Venngage’s templates as a starting point. That’s not sustainable over the life of any brand. You’ll just be making decisions based on what you think they want. Promoting a product without knowing who your target audience, or what your target audience wants, is an impossible task.
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